The wedding gown that Claire Foy wore in Netflix's The Crown took seven weeks to make. It is an exact replica of what Queen Elizabeth wore in 1947 when she married Philip, down to the embroidery, floral appliques and 10,000 seed pearls. It cost $37,000. It appeared on camera for nine minutes.

That is how important costumes have become on TV in 2017, with more than 500 original scripted series competing for eyeballs. Options across cable, broadcast, streaming, app and Internet-only channels make watching everything impossible, which means that in this high-stakes game, staggering visuals are the price of entry. Shows need more magic (and money) to stand out now, and costumes help cast that spell.

Of course, evocative looks are on everybody's mind in October, which is why TV Guide presents Best Dressed, our comprehensive look at the second skins worn by characters on TV's best shows.

Loving TV means loving costumes — whether it be the shimmery confections cooked up with a limited budget and a prayer by Dancing with the Stars' powerhouse seamstresses or the steeped-in-mythology military uniforms worn by Starfleet officers on Star Trek: Discovery. Costumes, says Hala Bahmet, costume designer for This Is Us and The People v. O.J. Simpson: American Crime Story, "give the audience visual cues: Who is this character and where have they been?"

The stunning white coat that Daenerys wore on Game of Thrones emulated the fur of Jon Snow's direwolf, Ghost, and hinted that perhaps their alliance would be more than just strategic after she rescued him from the White Walker army beyond The Wall.

Come with us as we play dress-up in all these metaphorical closets including: behind the scenes video tours of Star Trek, Dancing With The Stars, and Once Upon A Time; galleries of the best/worst decade in fashion, superheroes unmasked, a fur-xtragavanza fit for a queen; and features on the making of the most iconic costumes of 2017 including Handmaid's Tale, Game of Thrones, Discovery, and Stranger Things.


Enjoy all of our Best Dressed stories, below!


Articles:

Best Dressed: Inside TV's Most Stunning Outfits, From Game of Thrones to Scandal

Best Dressed: The 10 Best Costumes on TV This Year

Best Dressed: 6 Game of Thrones Costumes That Could've Come Down The Runway

Best Dressed: How Star Trek: Discovery Created a New Universe of Costumes

Best Dressed: How The Handmaid's Tale Created the Most Iconic Look of 2017

Best Dressed: How Stranger Things' Costume Designers Took the Show's Generation Z Stars Back to the '80s


Videos:

Here's How The Star Trek: Discovery Cast Felt Wearing Their Costumes for the First Time

Behind the Scenes of Dancing with the Stars' Dazzling Costumes

Inside the Once Upon a Time Costume Closet with Adelaide Kaine


Galleries:

Superheroes, Unmasked

How to Dress Like Your Favorite TV Characters

TV Goes Totally '80s

Every Insane Fur Coat Cookie Has Worn on Empire


How to Dress Like Your Favorite TV Characters

  • The Stranger Things kids —

    If you want to get your Eleven on, just get your hands on a baby pink, smocked Polly Flinders dress, which stores have surely stockpiled over the past year. "There's thousands of them out there," costume designer Kimberly Adams-Galligan tells TV Guide. "Hit a thrift store or a vintage store, and kind of discover how to make it from stuff that's just there, kind of like how I had to do it, as opposed to going to the store and getting the one that's knocked off to look like it."

    As for the boys, the key is to avoid skinny jeans and low riders, Adams-Galligan says. "Things were much higher rise, and a completely different cut. No stretch. Zero stretch jeans. Luckily zero-stretch jeans seem to be coming back, thank god."

    As for Dustin's graphic tees, Adams-Galligan directs you to vintage stores to dig around. "Because I did. I dug for inspirations for Dustin's T-shirts."

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