During the same above-mentioned call, Ryan Seacrest also promised American Idol fans a much more intense competition when Season 5 bows on Jan. 17. "I think we've seen more drama, if you will, and more individual competitive spirit than ever before, whereas in years past, people were very politically correct and almost polite about the other contestants. This year," he previews, "you're going to see [everyone] going for it, because all they care about is winning" and/or getting a Skechers deal.