Mike Huckabee by Jamie McCarthy/WireImage.com Mike Huckabee by Jamie McCarthy/WireImage.com

Not only did Mike Huckabee best all other Republican contenders in Thursday's Iowa caucuses, collecting 35 percent of the GOP vote, he did so while ponying up a fraction of what Barack Obama did to claim victory among his own party (earning 38 percent of the Democratic lovin'). With candidates overall spending on Iowa-targeted TV spots quintuple what they did in '04, Obama's campaign shelled out more than $9.5 million, more than any other contender. And Huckabee? A mere $1.4 million. Now that's priceless. - Ben Katner