X

Join or Sign In

Sign in to customize your TV listings

Continue with Facebook Continue with email

By joining TV Guide, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy.

Martha Apprentice Deemed Out of Style

Last week on NBC's The Apprentice: Martha Stewart, Primarius suffered another loss when Martha politely showed Howie Greenspan the door. The 33-year-old fashion-company owner contributed to his team's losing streak when he couldn't remember the name of the product he was supposed to be hawking on QVC (!) and had to be replaced at the last minute by wild-card Jim, who has been dubbed the "male Omarosa" by some. TVGuide.com checked in with Howie to see how he has been doing since his send-off. TVGuide.com: Are you back to work?Howie: Back to work, running my clothing company, Priorities. TVGuide.com: Yes, Martha said in her letter that she thought your business could be very successful.Howie:

Angel Cohn

Last week on NBC's The Apprentice: Martha Stewart, Primarius suffered another loss when Martha politely showed Howie Greenspan the door. The 33-year-old fashion-company owner contributed to his team's losing streak when he couldn't remember the name of the product he was supposed to be hawking on QVC (!) and had to be replaced at the last minute by wild-card Jim, who has been dubbed the "male Omarosa" by some. TVGuide.com checked in with Howie to see how he has been doing since his send-off.

TVGuide.com: Are you back to work?
Howie:
Back to work, running my clothing company, Priorities.

TVGuide.com: Yes, Martha said in her letter that she thought your business could be very successful.
Howie:
She did. She's a fan of the line — and she wears it, as well.

TVGuide.com: So it's not all bad that you're not on the show anymore?
Howie:
No, no. It was an amazing experience, I met amazing people, and I wouldn't change a thing. Except I would have won!

TVGuide.com: Is there anything you think you could have done differently to stick around longer?
Howie
: You know, if you watch it, it may seem like if I read [the Bon-Aire name correctly] on TV, maybe we would have won the task. Maybe that was the difference between me staying or going. You'll never know.

TVGuide.com: Earlier in the series, you read a children's book to the kids and everyone thought it was great. So you should have been great as the QVC on-air talent. What happened?
Howie:
Without making excuses — because I'm not one to make excuses — "things happen." When you saw me hit my head on a hammock [while testing it out], my head was bleeding and they had to call an ambulance. It was like a whole big thing.

TVGuide.com: I thought it was a clumsy little moment....
Howie:
It was that, but really, blood was literally coming down my neck. I had a splitting headache. I just wasn't feeling it.

TVGuide.com: Will you ever buy a Bon-Aire cordless inflator?
Howie:
I don't want to see a Bon-Aire pump, much less buy it.

TVGuide.com: But you will remember the name from now on?
Howie:
Definitely!

TVGuide.com: Were you against picking that product?
Howie:
I've got to be honest, I thought it was a good product at the time — I definitely did, I'm not going to turn my back on it now. It just didn't work out. We sold a lot more than they did, but the numbers weren't there. It's all about the numbers.

TVGuide.com: I've heard from people that there's no sleep, no eating, no anything.
Howie:
Ugh. It's almost aggravating when they show you on a task and then when you're in the conference room they're like, "Wow, this guy looks refreshed." You're not sleeping for days. It's grueling. Grueling!

TVGuide.com: Did you expect that going in?
Howie:
I knew it would be tough, but until you go three days without sleeping and you're up all night and [feeling] the pressure, you can really never get the vibe of what it's like.

TVGuide.com: Why did you want to go on The Apprentice? It seems like you've got a successful business already.
Howie:
I just thought it would be an amazing opportunity for myself and my company. I'm in the women's-clothing business, and that's Martha's demographic.

TVGuide.com: Bethenny seemed to let you take the fall a little bit for the Bon-Aire task, but then she was so upset that you were leaving. Are you friends with her now?
Howie:
Being that we're both New York people, I see Bethenny quite often. It's all a game. Bethenny and I, and even Jim, always said we were playing a game and what happens, happens. Like, if we were playing football and we're on opposite teams, I'm still going to try to tackle her. After the game, you shake hands and that's it. You do what you have to do to survive, and I didn't expect Bethenny to go in there and just roll over and say, "Yeah, it was me. Send me home." She did what she needed to do.

TVGuide.com: Did you have any fun at all?
Howie:
I had a great time. I'm not complaining, I'm explaining. I would do it again in a second.

TVGuide.com: What did your wife think when she got to watch it on TV?
Howie:
She thought — [To his wife] Stephanie, what did you think? Aww, she said it's "surreal" and that I've always been her movie star.

TVGuide.com: Any regrets?
Howie:
I've had a few. Too few to mention. I only regretted that I didn't win.

TVGuide.com: Would you ever do anything like this again?
Howie:
I would entertain the opportunity, but it has to be the right situation.

TVGuide.com: No Survivor and eating bugs for you?
Howie:
Um, I would do that. That I could do, but I don't know if I could do Fear Factor. That's a little too much. Or I'd do The Amazing Race with my wife. So if you know anybody, just put in a good word....