HBO is planning a documentary about the football legend whose name is on the trophy for U.S. television's most-watched annual event — the Super Bowl.
"There isn't a football fan alive who has not heard of Vince or does not know his famous line, 'Winning isn't everything, it's the only thing,' but how much do people really know about this complicated genius?," Greenburg said. "We plan to peel back the layers for a biography that will serve as the definitive account of an NFL icon."
HBO is teaming with NFL Films to produce the movie.
"A philosopher once defined a great man as someone who never reminds us of anyone else. Few men can match that criteria — Lombardi is one of them," says NFL Films President Steve Sabol.
As head coach of the Green Bay Packers from 1959 to 1967, Lombardi led the Packers to five National Football League championships, including the first two Super Bowls in 1966 and 1967. He died in 1970 at 57.