Eliza Coupe, Damon Wayans Jr., Elisha Cuthbert Eliza Coupe, Damon Wayans Jr., Elisha Cuthbert

Will Happy Endings get its happy ending and a Season 4 renewal?

That remains to be seen, but should you fail to "Save Happy Endings" like ABC wants you to, executive producer Jonathan Groff thinks they have crafted a Season 3 finale (Friday, 8/7c) for the kooky, GIF-tastic, ratings-challenged sitcom that would leave you, well, "happy." "Obviously, we want to go on, but if this is it, I don't think any Happy Endings fan would be disappointed," Groff tells TVGuide.com.

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I don't think any show has been moved as much as you guys. You've been in three time slots this year — technically four if you could the double episodes on Fridays. Were you worried at any point, especially during the month off the air, that you'd be pulled altogether?
No. Honestly, ABC has been great. They really do love the show and they were trying — they still are — to make it work. The Sunday thing wasn't like, "We legitimately don't know what to do with this." We did well last year around Revenge. I think we were a decent lead-in to them from Modern Family, so I think the thought was, "Let's get some Revenge eyeballs to Happy Endings." I think it was more of a good experiment than a "We don't know what to do." The Tuesday thing was more, "Was that a good idea? I don't know." We had Dancing with the Stars [as our lead-in], but the fall's Dancing wasn't the most successful. We started late [in October] and we didn't air many episodes. And there was a hurricane and an election. We aired three originals in December when that's a dark period. I don't think anything has done gangbusters at 9 o'clock since. I'm probably getting myself in trouble! [Laughs] But it was a weird season, scheduling-wise. That was weird.

And then they launched the Save Happy Endings campaign.
Right. You know, it's easy to make light of it because the corporate entity that has the power to save the show is asking viewers to save it. I think it was their way of getting fans excited. It also got attention. Rarely have I seen a promo get picked up in news outlets. It struck people as kind of odd and paradoxical. It got news. Social media for us has always been a huge factor because people talk about it on Twitter and Facebook. I think it's because we do jokes. It's a visually satisfying show. Our crew just comes up with the best stuff. ... For ABC to say "Get it going" was kind of odd, but it got people talking. We'll take anything! And honestly, they could've canceled us. The move to Fridays to keep us around was to keep us on the schedule. ABC has been so, so good to us. Other networks would've canceled us already and I think they didn't because they know it's a good show and this cast is insanely talented. It's an attractive audience for advertisers even though it's not as big as we'd like it to be.

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