Paul Reiser is wooing his onetime Mad About You costar Lisa Kudrow to make a guest appearance in a comedy pilot he's producing for NBC. The potential series, My 11:30, stars Jeff Goldblum as a playboy New York businessman who seeks help from a no-nonsense female shrink, according to The Hollywood Reporter. In related news, Kudrow's Friends bud David Schwimmer has signed on to direct and executive produce the Peacock comedy pilot Nevermind Nirvana, which centers on an East Indian guy and his white fiancée.