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In an effort to battle childhood obesity, the Walt Disney Company announced on Tuesday its plan to promote healthier products on its child-focused radio stations, websites and television channels, including Saturday morning cartoons on ABC-owned stations, the New York Times reports.

Disney aims to have all food and beverage products advertised, promoted and sponsored by the company conforming to the nutritional restrictions by 2015.

The new regulations, which apply to any programming targeted to children under 12, mean a dramatic shift away from many of Disney's current advertisers, which include Kraft Lunchables and Capri Sun. In fact, most kid-friendly products, such as sugared cereal, fast food and candy, will no longer meet Disney's strict standards.

The company is reportedly working with major food companies to overhaul their products in an effort to conform to Disney's new regulations.

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