Planet Green Planet Green

It's not easy being Planet Green. Discovery Communications is finally moving forward with plans to replace the channel, which has already dropped most of its eco-friendly programming. Insiders say Discovery will likely announce a revamp and new name by summer and is expected to focus on lifestyle programming like food or travel (Discovery once owned the Travel Channel).

Planet Green was launched with great fanfare — and an initial $50 million programming budget — in 2008, tapping into the environmental trend with programs like Living With Ed. But the channel never caught on, and Discovery threw in the towel last year. "We think we can probably do something else that would be more meaningful," Discovery chief executive David Zaslav told investors.

Since then, a Planet Green makeover has been on the back burner, as Discovery execs have been busy trying to repair the bumpy launches of OWN (which remains a work in progress, as the launch of Oprah Winfrey's new series Oprah's Next Chapter debuted to a lackluster 1.1 million viewers) and The Hub (the kids' network it runs with Hasbro). That's left Planet Green as a zombie channel of sorts, running mostly documentaries from Discovery like King Tut Unwrapped. Discovery is being extra diligent in how it remakes Planet Green, an insider says, and execs are currently researching genres and potential new names.

Subscribe to TV Guide Magazine now!