Ashley Judd and fans at the 2015 SEC Men's Basketball Championship finals between Kentucky and Arkansas Ashley Judd and fans at the 2015 SEC Men's Basketball Championship finals between Kentucky and Arkansas

Dick Vitale is defending his infamous smooch with actress Ashley Judd.

Over the weekend, Vitale planted a big one on the diehard Kentucky fan — and his longtime friend — after the team beat Arkansas 78-63 in the SEC championship.

Social media, naturally, went crazy and now Vitale is explaining the photo.

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"Under no condition did I plant a kiss on Ashley," he told the Chicago Tribune. "It's the other way around. We've been friends for over a decade. It was simple as can be."

Prior to the kiss, Vitale had posted a photo on Instagram with Judd giving him a peck on the cheek:

Eat ur heart out guys / She loves KENTUCKY !

A photo posted by Dick Vitale (@dickiev_espn) on

Judd is also defending her friend, telling MSNBC, "He's like an uncle to me. I adore him ... so I'm disappointed that it's been misinterpreted."