The Hoff is about to feel the burn.
David Hasselhoff will be Comedy Central's next celebrity roast target, the cable station announced Wednesday.
"I'm honored that Comedy Central is going to get 'Hoff' on me," the Knight Rider and Baywatch star said. "I have always been a major fan of roasts, dating back to the days of the Dean Martin Celebrity Roasts. Laughter is the best medicine. Bring it on! I'm ready to take the heat."
The 57-year-old actor-musician follows recent roastees such as Joan Rivers, Larry the Cable Guy and Hasselhoff's former co-star, Pamela Anderson. The Comedy Central Roast of David Hasselhoff will be taped this summer in Los Angeles and air Sunday, Aug. 15 at 10/9c.
"David Hasselhoff is a worldwide celebrity who has and continues to entertain audiences around the globe," said Elizabeth Porter, Comedy Central's senior vice president of specials and talent. "By the end of this year's roast, this pop culture icon will surely see that no slow motion run or life preserver can save him."
Hasselhoff, whose personal life has come under scrutiny following several alcohol-related incidents, is also working on a new reality show for A&E, scheduled to debut in the fall.
Will you tune in for Hasselhoff's roast?