David Blaine Exposes NBA Stars
David Blaine courtesy of the NBA
The NBA will unveil a new on-air promotional campaign this weekend during playoff games. Dubbed "Unbelievable," the series of spots features magician
David Blaine humorously attempting to debunk the mind-boggling abilities of NBA stars. First up, starting Saturday, are spots with
LeBron James of the Cleveland Cavaliers and
Yao Ming of the Houston Rockets which offer "explanations" for their skills at slam-dunking and shot-blocking, respectively.
Coming next week are promos highlighting two-time league MVP
Steve Nash (Phoenix Suns), Ben Gordon (Chicago Bulls), and
Baron Davis, whose heroics just led the Golden State Warriors to a major first-round upset of the top-seeded Dallas Mavericks. Somewhere, an ad with
Dirk Nowitzki must be collecting dust.
