"It is not intended to be the last season" of Supernatural, Pedowitz told reporters Thursday at the network's fall TV preview. That said, "we'll see where the ratings go."
He added that CW executives want the show — which, he said, is "no longer about the demon of the week but the love of two brothers" — to continue beyond Season 7.
"We hope the show keeps going," he said. Both Supernatural and Nikita received orders for one additional episode, bringing their seasons to 23 episodes each. (Gossip Girl and 90210 will add episodes as well, bringing their seasons to 24 episodes each. The Vampire Diaries, however, is still planned for 22 episodes, due to production reasons.)
Pedowitz also announced that the ninth and final season of One Tree Hill would be 13 episodes long, no more no less, when it debuts next year. James Lafferty will return for seven of those episodes.
The network also has recruited Lady Gaga for a one-hour interview special, in which she will sit down with designer Jean Paul Gaultier at his atelier in Paris. Gaga By Gaultier will air Monday, Sept. 12 at 8/7c.
Pedowitz, who joined the network in April, said the CW would be open to several new genres in the upcoming development season. Among them: procedurals. Executives will be "deeply focused" on finding "a close-ended show with a CW feel," besides high-concept serialized shows, Pedowitz said.
The CW also will be opening its doors to comedy pitches this year. The last original comedies to air on the network were The Game and Everybody Hates Chris, which both ended their runs in 2009. Pedowitz pointed to the upcoming 2 Broke Girls on CBS, Apartment 23 on ABC and The New Girl on Fox as comedies that "would have worked fine on The CW."
And while nothing is firm yet, the network is also working with DC Comics to find a Smallville replacement, Pedowitz said.
Asked how he was adapting to targeting a youthful, primarily female 18-34 audience, Pedowitz, a longtime ABC executive and TV producer, said he tries to get his 26-year-old niece's head. "It is unlike anything I've ever had to do in my entire life," he said.
But, also, "I'm in my 50s and I do have my feminine side at this point."