Burnett's New Show Has a First Name, It's J-I-N-G-L-E

Mark Burnett by Mark Von Holden/WireImage.com
So you wanna teach the world to sing? How well can you come up with your own original commercial jingle or TV theme?
That'll be the test in a new reality show expected to air on CBS this summer.
Survivor czar
Mark Burnett is behind the project where contestants will compose and then perform their own jingles before a panel of judges.
Viewers will ultimately select the best jingle, which will be used in an upcoming TV commercial. -
J.R. Whalen