Haagen-Dazs is getting in the Bradley Cooper business with its sexy new television ad.
Set to roll out on the UK's ITV network and Channel 4, the ad depicts a suited Cooper walking through an 18th century chateau with his ice cream tub in tow. He spots a gorgeous model, Jana Perez, who leads him into a private room. Just as Cooper thinks he's going to score — Perez does practically straddle him — she leaves the room, locks the door, and reveals she has the ice cream all to herself.
Broken City's Allen Hughes directed the spot, which comes from creative agency Team One. A five-second unbranded teaser will air from May 31 to June 2 in the UK, in anticipation of of the official launch on June 3.
Watch the video below: