Kim Kardashian Kim Kardashian

As DVR usage grows and demos slice and dice the audience, the winners and losers in the TV business are not so clear-cut anymore. Here's a look at some of the facts and figures that reflect what — and how — viewers watched (and listened and purchased) in the past year.

18.7 Million
Total number of worldwide sales of digital music tracks from Glee since the Fox hit launched.

$6 Million
The reported 2010 earnings for E!'s Keeping Up With the Kardashians star Kim Kardashian. She's parlayed her reality-show fame into an online business (ShoeDazzle), plus a clothing line and the launch of a retail-store chain called Kardashian Khaos (both shared with her sisters). Apparently you don't need to be able to spell correctly to become rich.

34 percent
Ratings increase for ABC's Emmy-winning comedy Modern Family from its first to second season. It's averaging 15.1 million viewers and is the network's most-watched scripted show by viewers ages 18-49. Even in today's hypercompetitive prime-time landscape, a truly great show can find mass appeal.

5 for 5
The renewal rate for CBS' new fall shows: Hawaii Five-0, Mike & Molly, $#*! My Dad Says, Blue Bloods and The Defenders. At a time when TV habits are undergoing seismic shifts, it's good to know your audience.

47.9
The percentage of "live" viewing in prime time among 18- to 49-year-olds (the ones advertisers like best) in homes that have DVRs. In other words, these viewers are watching a majority of their favorite shows on DVR playback. Does that mean ad-skipping TV watchers are ignoring Madison Avenue's commercials? Not really. These viewers consume so much TV they end up seeing more messages than people who don't have the gadget.

10.1 Million
The average number of total viewers who watched programs recorded on their DVRs
during prime time this season. If the DVR were a network, it would be No. 2, behind CBS.

21
The number of quarterly reports in the last seven years that listed loud TV commercials as the top consumer complaint to the Federal Communications Commission. Viewers may finally get relief with the Commercial Advertisement Loudness Mitigation Act (aka CALM), which was recently passed by Congress. It requires that commercials don't exceed the maximum volume of the programs they run in.

$4.2 Billion
The projected record amount spent on political advertising in 2010. Local TV stations can thank Tea Party candidates like Delaware's Christine O'Donnell, plus the Supreme Court ruling that lifted the restrictions on political spending by corporations in elections.

$900,000
The top price for a 30-second commercial on the May 23 series finale of Lost. That's big money, but not as high as other recent series farewells like Everybody Loves Raymond, Friends and Seinfeld, which all topped $1 million.

106.5 Million
The audience for the CBS telecast of Super Bowl XLIV, when the New Orleans Saints beat the Indianapolis Colts. The game broke the record for the most-watched American TV program held since 1983 by the finale of M*A*S*H. Don't expect the record to last long. In the age of time-managed viewing on the DVR and the explosion of HDTV sets, live TV events will continue to be TV's biggest attractions.

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