Alicia Silverstone courtesy Alicia Silverstone Alicia Silverstone courtesy Alicia Silverstone

Comcast Cable has pulled from its Houston feed the new 30-second PETA spot featuring Alicia Silverstone, citing the actress' utter nudity as a deal-breaker. ( Watch the video here.) Interestingly, Houston was chosen as the launch city for the campaign because, People says, it often ranks high on lists of cities boasting the worst eating habits.

In response to the snub, PETA's president says that Houston residents can still take in the vid at PETA.com and "get an eyeful, not only of the stunning Ms. Silverstone, but also of our free Vegetarian Starter Kit - chock full of delicious recipes - that will make them drool for an entirely different reason."