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ABC, NBC and CBS to "Stand Up to Cancer"
The "big three" networks are putting ratings wars aside for at least one day in September when ABC, NBC and CBS will each "Stand Up to Cancer" by airing a fund-raiser to benefit research.Each of the nets will donate one hour of commercial-free, primetime coverage to the telethon simultaneously, says Variety. Each of the networks' evening news anchors — Charles Gibson, Brian Williams and Katie Couric (whose husband died of colon cancer in 1998) — made the rounds on each network's morning shows today to promote the telethon, on which they will all appear as well.The fund-raiser will air Sept. 5 and will feature live performances from music artists as well as appearances from film and TV stars, none of which have been announced at this time. — Adam Bryant
The "big three" networks are putting ratings wars aside for at least one day in September when ABC, NBC and CBS will each "Stand Up to Cancer" by airing a fund-raiser to benefit research.
Each of the nets will donate one hour of commercial-free, primetime coverage to the telethon simultaneously,
says Variety. Each of the networks' evening news anchors -
Charles Gibson,
Brian Williams and
Katie Couric (whose husband died of colon cancer in 1998) - made the rounds on each network's morning shows today to promote the telethon, on which they will all appear as well.
The fund-raiser will air Sept. 5 and will feature live performances from music artists as well as appearances from film and TV stars, none of which have been announced at this time. -
Adam Bryant