"While my decision to try something new was not arrived at easily, nine years is a long time in television terms," Frons said in a statement. "I'm proud of the performance of ABC Daytime over that time, and of all of the accomplishments that our team achieved along the way."
The decision comes as Disney/ABC merges its daytime division with its syndicated programs. The new division, known as Times Square Studios and to be headed up by Vicki Drummer, will focus on non-scripted lifestyle and health programming. Current shows under the new structure include The View, General Hospital, The Chew, The Revolution, Katie, and Who Wants to be a Millionaire.
Frons, who was named Daytime president in 2006, will leave ABC when his contract is up in January 2012.