Tossing its hat into the reality ring, the WB begins production on the wilderness adventure series No Boundaries
this July. Produced by Brady Connell
who worked under über
-producer Mark Burnett
the show will have players competing in everything from sea kayaking to dog sledding in hopes of winning cash and a new SUV. Any masochists hoping to become contestants have until April 30 to apply on the WB's website
. "You don't need to be able to run a marathon or have extensive adventure sports training," offers Connell. "Teamwork and leadership will be the qualities that win this competition."