CALL OF THE WILD
Tossing its hat into the reality ring, the WB begins production on the wilderness adventure series No Boundaries
this July. Produced by Brady Connell
who worked under über
-producer Mark Burnett
the show will have players competing in everything from sea kayaking to dog sledding in hopes of winning cash and a new SUV. Any masochists hoping to become contestants have until April 30 to apply on the WB's website
. "You don't need to be able to run a marathon or have extensive adventure sports training," offers Connell. "Teamwork and leadership will be the qualities that win this competition."