Who needs love? Go for the cash! Contestants from VH1's Flavor of Love, Rock of Love and I Love New York will square off on I Love Money, debuting in July.

Previously, the contestants were the objects of love, being sought after by celebs such as Bret Michaels and Flavor Flav.

The would-be lovers will battle each other in a series of reality-type competitions. - J.R. Whalen