Shark Weeks Makes a Ratings Splash for Discovery Channel
Ocean of Fear: Worst Shark Attack Ever by Tim Calver/Discovery Channel
It's just like the sleazy mayor in
says: "You yell, 'Barracuda,' everybody says, 'Huh? What?' You yell, 'Shark,' you've got a ratings smash in the middle of summer!" Discovery Channel's Sunday-night Shark Week special,
Ocean of Fear: The Worst Shark Attack Ever
, brought the cabler its best numbers ever for the annual feeding frenzy. The
hooked 3.9 million total viewers, way more than 2003's
Anatomy of a Shark Bite
(which scared up 3.2 million).
The 20th "Shark Week" runs through Saturday.
In related news,
have signed on to star in Hallmark Channel's three-hour
, about... oh, come on. Read the title.