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Seth Rogen Gets Ready to Observe and Report

Funnyman Seth Rogen has signed on to star in Warner Bros.' Observe and Report, says Variety. To be written and directed by Jody Hill, the film finds Rogen as a self-important mall cop who gets into a turf battle with he local lawmen. Filming begins in April.

Continuing to prove that Hollywood only has one bright idea at a time, Columbia Pictures is nearing production on its own similarly themed comedy, aptly titled Mall Cop. That pic will star Kevin James in what's expected to be a more family-friendly role than Rogen's.

Which one are you more likely to watch? - Adam Bryant

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