Ami James, 'Ink, Not Mink' ad courtesy PETA
Miami Ink star Ami James is a tough-looking guy, but he's all heart when it comes to protecting animals. The tat artist has teamed up with PETA to appear in the latest ad for their campaign "Ink Not Mink."

James will be unveiling the ad Thursday at his South Beach club, the Love Hate Lounge - and going fur-free at the venue. In an Ali G-esque statement, he explains: "If we wouldn't be wearing mink, nobody would be killing [them]." Other celeb INMers, meanwhile, have included Dennis Rodman and Tommy Lee. - Anna Dimond