Fox's Fringe, Dollhouse to Run with Half the Ads
Dollhouse by Kurt Iswarienko/Fox
Fox chairman of entertainment Peter Liguori at Thursday's upfronts presentation unveiled a "Remote-Free TV" initiative, under which Fox will launch its two new dramas -
J.J. Abrams'
Fringe (premiering in late August) and
Joss Whedon's
Dollhouse (coming at midseason) - with half the commercial and promo time of a typical series. That's right, no more than five minutes of ad/promo breaks per hour.
In the wake of increased competition from cable, Liguori wants "Remote-Free TV" to "be bold, to engage, to make audience lean forward." What's your take? A sound idea to give viewers more of what they want, especially from these two exciting new series?
- MWM
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