Eric McCormack by Steve Granitz/WireImage.com
Will & Grace's Eric McCormack has been tapped to star in the TNT drama pilot Truth in Advertising, playing a family-man art director trying to negotiate the politics of the snake-oil biz. Ed's Tom Cavanagh is in talks to play his copywriter partner (no, not that kind of partner).... Joseph Fiennes will undergo some nipping and tucking of his own as the star of Nip/Tuck creator Ryan Murphy's untitled drama (née 4 Oz.) about a husband and father who opts for a sex change. Blythe Danner and Robert Wagner play his folks.... Jenna Elfman is reuniting with Dharma & Greg boss Dottie Dartland Zicklin, who has come onboard to run the show at Literary Superstar, Elfman's new comedy about a book publicist to quirky (read: zany!) authors.