Alter Eco's Adrian Grenier by Stephanie Diani/Planet Green
's Vince Chase,
lives the glitzy life of a rising Hollywood ingenue, complete with SUVs and all. But the star will soon be guiding us toward a greener way of life with
, a new series from Discovery's Planet Green.
During the 13-part series, Grenier, an "entourage" of three eco-experts and his curly locks will work with everyone from celebs to busy families to nightclub owners to help them find chic and easy ways to reduce their carbon footprints. With his trio, Grenier tours Los Angeles and offers viewers small ways they can green up their everyday lives.
's just one of a whole lineup of original shows the 'net has planned, most of which will be featuring celebs, such as the face-off show,
(yes - Luda's reportedly going by the moniker "Luda the Polluta," while Lee's been dubbed "Toxic Tommy"). Will the celeb involvement help reach new demographics? Or will these mission-minded series stay buried amidst lighter summer fare? Planet Green launches in June.
- Anna Dimond
Online Video Guide
to see more of Adrian and his
Adrian Grenier to Paparazzi: Today, I'm One of You