Entourage Ready for Take-off

• Aug 27, 2008 05:20 PM ET
• by TV Guide News

Entourage is taking flight next month.

HBO has partnered with Virgin America airlines to rename the New York JFK to Las Vegas flight "Entourage Air" for the month of September, Variety reports.

The deal is part of marketing for the show's fifth season premiere on Sept. 7. Virgin will screen the episode starting Sept. 4 on its Vegas-bound flights.

And don't think the cross-promotion stops there. First class will be dubbed "Entourage Class," where lucky passengers will receive a bevy of perks, including "Entourage Air"-branded blankets and eye masks, because that's how the entourage rolls. - Joyce Eng