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David Mamet Is Deemed Ford Tough

Pulitzer Prize-winning playwright David Mamet stepped behind the camera to direct new commercials for the Ford Edge SUV, to debut during Tuesday's American Idol, the AP reports. The spots feature two men discussing how their Edges compare to vehicles from BMW and Lexus, and are part of the new "Have You Driven a &*%!&@ Ford Lately? Have You, You &*@%#ing &*@$@#er?" campaign.

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