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CW Puts Gossip Girl Back on Web

Blake Lively and Penn Badgley by Patrick Harbron/The CW

They tried to steer their young audiences' eyeballs from their computer screens to their televisions, but alas, the CW has decided to throw in the towel on this strategy and return full-length episodes of Gossip Girl back to cwtv.com. (Hooray!)

Offering free streaming and ad-supported episodes of the popular teen drama, the young-skewing network has given back their viewers the ability to watch the episodes when they choose (a very important aspect to keep in mind when dealing with audiences of digital age). Despite the valiant effort on CW's part, the lesson learned here is never underestimate the teenage attachment to laptops! - Gina DiNunno

Related:
" PTC: Gossip Girl Campaign "Reeks of Desperation"

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