Burnett's New Show Has a First Name, It's J-I-N-G-L-E

• Apr 14, 2008 03:09 PM ET
• by TV Guide News

So you wanna teach the world to sing? How well can you come up with your own original commercial jingle or TV theme?

That'll be the test in a new reality show expected to air on CBS this summer. Survivor czar Mark Burnett is behind the project where contestants will compose and then perform their own jingles before a panel of judges.

Viewers will ultimately select the best jingle, which will be used in an upcoming TV commercial. - J.R. Whalen