says she's still plans to quit her daytime talk show in 2002. On Tuesday's Good Morning America
, she told Diane Sawyer
that "everyone thinks it's a joke... [they're] like, 'Well, it's so much money,' but I never did anything for the money." While O'Donnell says she wants to leave her show to spend more time with her children, insiders suggest her falling ratings may also be a factor. Compared with last year, The Rosie O'Donnell Show
is off 14 percent in households and 19 percent among women age 25-54. "If the numbers were better," notes Mediaweek
's Marc Berman
, "chances are Rosie might be singing a different tune."