Those who are wishing that Jersey Shore would go away are going to have to wish harder: A total of 8.8 million viewers watched the reality show's Season 4 premiere, making it the biggest season premiere in MTV history...
On Aug. 1, 1981, with the help of the Buggles and their song "Video Killed the Radio Star," MTV launched into orbit. That means that MTV is turning 30. That's nearly a generation older than those in its 12-to-18 target demographic. Break out the dentures and Depends!
Seriously though, MTV is far different now. Really, with the boost of Jersey Shore and the 16 and Pregnant and Teen Mom shows, it's a different animal from when the channel was 27. When people talk about its changing face, the "Play videos again!" critique is never far from the discourse; yet, it's hard to see how straightforward music-video programming would fit in to a YouTubed world. Plus, MTV already has a bunch of offshoot stations like MTV Jams to do just that.
That said, it would be nice for MTV to relive what it once did well as a general pop-culture authority.
Check out five suggestions of themes the network could revisit to cover its age spots...
Beavis and Butt-Head
Ready for more Beavis and Butt-Head? Hope so, because MTV is bringing it back this fall. Series creator Mike Judge (the big brain also behind King of the Hill and the movie Office Space) and MTV President Van Toffler, a self-described B and B fanatic, spoke to reporters Friday at the fall TV previews about why it's coming back and how it'll be different.
Fans of the original series, fear not: Beavis and Butt-Head are the same emotionally stunted man-children you remember from their 1993-1997 run on MTV. In fact, it'll mostly seem like no time has passed at all. "I didn't want to do a big, conscious forcing of modern stuff on them, only when it makes sense," Judge says. Millennial nods will include one episode in which the pair sees Twilight and decides they want to "get chicks" by becoming supernatural creatures themselves. So they...
Adele, Lil Wayne and Chris Brown will perform at the MTV Video Music Awards, the network announced Thursday.
Adele, who will be making her VMA performance debut, is up for seven nominations, including Video of the Year...
Bridge and Tunnel
A trailer for MTV's famously shelved pre-Jersey Shore belligerence fest Bridge & Tunnel has leaked and ... it looks like Jersey Shore. This week's Village Voice cover story is about the show, which was shot before Shore in 2009. It was scheduled to air in October 2010 and yanked from the lineup a month before the scheduled premiere, with 12 episodes in the can...
Beavis and Butt-Head
MTV has unveiled the first footage of the new season of Beavis and Butt-Head, which is set to return in October with its first new episodes since 1997. Watching this is like going home, if your home is a place full of doofy chuckling where people say "bunghole" regularly...
MTV has renewed Teen Wolf for a second season, the network announced Wednesday. The hourlong drama will return with 12 new episodes in 2012.
"We're incredibly proud of this show. Executive producer Jeff Davis has brought an exciting, cinematic story to life with a...
Jersey Shore has invaded Italy and has already had a surprising impact.
MTV has released promotional photos for the fourth season, which include classic works of art with a Jersey Shore touch, like this tribute to...
Vinny Guadagnino has returned to the Jersey Shore house a little more than a week after abruptly leaving the MTV production, TMZ reports.
The 23-year-old was spotted moving his stuff back into the cast's Seaside Heights, N.J., pad on Saturday hours after...