Before Lost issues its final boarding call, ABC is looking to make some serious bank.
A 30-second commercial during the show's series finale will cost $850,000 to $950,000, Advertising Age reports, quoting media buyers.
To put that in perspective, the show has sold for an average of $213,563 per half-minute. Major TV events with the highest ad rates — say, the Oscars and the Super Bowl — charge north of $1 million for 30-second spots.
Then again, charging more for a series finale is nothing new...
Buzz Aldrin may have earned the lowest score — a 14 — on the Dancing with the Stars season premiere, but the legendary astronaut is determined to stick around the dance floor a little longer. Not just to improve his hoofing skills, but to promote awareness about the space program. "[Dancing] is a very strongly supported culmination of being in the public eye and doing things that I think are appropriate for a 'moonwalker,'" the 80-year-old tells TVGuide.com. See what Aldrin, who's paired with Ashly Costa, hopes to accomplish during his Season 10 run, why he doesn't like the "moonwalker" label and what you can expect from his upcoming 30 Rock appeareance.
Nathan Fillion, Castle
Castle (Nathan Fillion) watched an explosion destroy Detective Beckett's apartment in last week's Castle cliff-hanger, but could that disaster further kindle the flames between Castle and his crime-fighting muse?
Castle: Can Beckett survive a serial killer and an FBI nemesis?
That's assuming, creator and executive producer Andrew W. Marlowe coyly tells TVGuide.com, that Beckett (Stana Katic) is still alive. Marlowe hints that the conclusion to the two-part event puts Special Agent Jordan Shaw (guest star Dana Delany) in her own share of trouble.
"Everyone has to redouble their efforts in order to make sure everyone stays alive," Marlowe says. "The case certainly does take a turn, and there are complications. Jordan Shaw is in the thick of it and by virtue of redoubling her effort to go after the serial killer, she becomes a target herself."
As for Beckett...
Yes, V has been off the air for four months, but Elizabeth Mitchell promises that the show will come back stronger than ever. The fan favorite from Lost (R.I.P., Juliet) tells TVGuide.com how Erica's controversial bond with Father Jack might change, what she loves about castmates Morena Baccarin and Morris Chestnut and whether her maternal instincts will turn violent as Lisa and Tyler's connection deepens...