Episode Detail: Stephanie Capparell: The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business - History on Book TV
Wall Street Journal editor Stephanie Capparell (“The Real Pepsi Challenge”) and two former members of a black Pepsi-Cola marketing team that sold Pepsi products to the black community in the 1940s and '50s take part in a panel discussion. NYU associate professor of journalism Pamela Newkirk moderates.