On Thursday's 30 Rock, it's the 50th episode of TGS with Tracy Jordan — hooray! — and to celebrate, parent company Sheinhardt Wigs announces its first quarterly loss since the Civil War, so it's time for cutbacks — the opposite of hooray! "The days of wild Coke parties are over," Jack tells Liz, and yes, he does mean the soda. Jack even had to fire his devoted assistant Jonathan (the very funny Maulik Pancholy), who greets the news by crooning Jack a few farewell verses of "Without You." (warning: disturbing YouTube link). Hilariously, Kenneth is reassigned to replace him. "I feel like I'm in The Pelican Brief," he enthuses (which becomes the night's recurring arbitrary film reference since it's on everyone's mind because Showtime is running it a lot lately).
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