Episode Detail: The Million Dollar Idea - I Love Lucy
The Ricardo household budget is a shambles (as usual) after Lucy decides to put her salad dressing on the market. Her plan: market it on a TV morning show on the station her friend Caroline Appleby's husband runs. Home economist Mary Margaret McMertz (Ethel) will invite “an average housewife” (guess who?) to taste the dressing on the air. Dickie Davis: Frank Nelson.