Disney Channel is set to announce the launch strategy for Let It Shine, the new TV movie that's a centerpiece of the network's summer programming lineup. As previously announced, Let It Shine will launch Friday, June 15 at 8/7c. But that's just part of Disney Channel's roll-out plans.
Let It Shine will first be available for viewers via Disney Channel On Demand (found on some AT&T U-Verse, Cablevision and Time Warner Cable systems) starting Friday, June 8. Then, after the June 15 premiere, Disney Channel will encore it the following night. A sing-along version, Let It Shine — Rap Battle Edition, will air Saturday, June 30. And then the DVD, featuring additional footage, will be released on Tuesday, August 7.
Let It Shine, Disney Channel's TV movie centered in the world of gospel music and hip-hop, will premiere on Friday, June 15 at 8/7c. The music-driven film, starring Tyler James Williams (Everybody Hates Chris) and Hollywood Records artist Coco Jones, is a modern-day take on the Cyrano de Bergerac story.