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The Today show's 16-year winning streak is over.
ABC's Good Morning America toppled its NBC rival for the week ending April 13 by 13,000 viewers, according to preliminary numbers. GMA averaged 5,147,000 viewers; Today, 5,134,000. Final numbers are due Thursday.
The Biz: Inside the morning show wars and Matt Lauer's new deal
"This is an exciting day but we will ...
The team from ABC's Good Morning America sent a bucket of golf balls to Matt Lauer to congratulate him on his new deal to remain at NBC's Today. But the game for ratings leadership will only get more intense.
Lauer's new agreement keeps him in the coanchor chair of the morning show for...read more