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The money-raising campaign is in full swing for the presidential candidates, and it's estimated that more than a billion dollars will be spent on this year's contests. Gwen interviews Democratic strategist Tad Devine and Rick Tyler, former senior adviser to the Winning Our Future super PAC.
Our Brand Is Crisis -- A documentary on American political campaign marketing tactics and their consequences.
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For decades, U.S. strategists-for-hire have been quietly molding the opinions of voters and the messages of candidates in elections from the Middle East to the South American jungle.
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