One way brands get attention in their advertising is by mentioning a bigger brand -- a strategy called "judo marketing." However, the marketing style has its risks. Ross Petty, professor at Babson College, gives three reasons for why businesses should be wary of the strategy. WSJ's Erin White reports. watch
Draft Battle documents Drift Showoff;the top U.S. drift competition;as competitors battle it out in side-by-side tandem action in Hawaii and Southern California. We also invite Japan's top professional drift competitors to bring you an event like no other! US DRIFT BATTLE: Rhys Millen vs. Daishiro Yoshihara / Ross Petty vs. Stanford Lau FALKEN PRO DRIVERS: Koguchi and Yamamoto make their return to the US BEST AE86 DRIFTER IN THE WORLD: On board footage and tech tips from Katsuhiro Ueo ON LOCATION: Drift Xtreme invades the US; Japan's top team gets sideways. #1 RANKED DRIVER: Apex's Yoichi Imamura with his infamous RX7 Twin. watch
Draft Battle documents Drift Showoff;the top U.S. drift competition;as competitors battle it out in side-by-side tandem action in Hawaii and Southern California. We also invite Japan's top professional drift competitors to bring you an event like no other! US DRIFT BATTLE: Rhys Millen vs. Daishiro Yoshihara / Ross Petty vs. Stanford Lau FALKEN PRO DRIVERS: Koguchi and Yamamoto make their return to the US BEST AE86 DRIFTER IN THE WORLD: On board footage and tech tips from Katsuhiro Ueo ON LOCATION: Drift Xtreme invades the US; Japan's top team gets sideways. #1 RANKED DRIVER: Apex's Yoichi Imamura with his infamous RX7 Twin. watch
