Paul Dolan

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Brands Have No Advantage Going to Open Marketplace Auctions
As part of the movement to programmatic buying, some brands are bypassing their agency trading desks and going directly to the open market auctions. (more…)
Xaxis Exec: Online Video Will Benefit from More Data, More Premium Content
San Francisco -- Despite the love-hate relationship some marketers have with GRPs, look for that standard measurement to play a part in programmatic b (more…)
Branded Video Will Spur Programmatic Ads: Xaxis' Dolan
SAN FRANCISCO -- These are heady days when an advertiser starts making TV shows to sell ads - but they are headier still when they plan to sell those (more…)


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