Melissa Keller Celebrity Watchlist

Melissa Keller

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Marketers Want Better Cross-Screen Attribution
One of the biggest goals for marketers today in achieving better attribution across screens, says Melissa Keller, EVP, Channel Investments at Havas Me (more…)
Giving Clients What They Want With Programmatic TV
Heading into Upfront season, two leading television advertising players, Melissa Keller, EVP, Channel Investments of Havas Media, and Steve Marshall, (more…)