Mannheim Steamroller: 'It's about positioning our product'
Free | MSNBC
Posted: 1/3/2012
Mannheim Steamroller has sold more holiday albums than Bing Crosby, Frank Sinatra, and Elvis. Founder Chip Davis explains the secret to the group's Christmas music success. NBC's Willie Geist profiles Mannheim Steamroller in a report airing Monday, Dec. 26 at 10pm/9c on Rock Center.
Ti$ the $ea$on: The Mannheim Steamroller brand
Free | MSNBC
Posted: 1/3/2012
The popular Christmas musical orchestra, Mannheim Steamroller, is more than just a musical group. Founder Chip Davis expanded the Mannheim brand to t-shirts, grocery and household items. Davis shows some of the merchandise and explains their origin to NBC's Willie Geist.
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