Martin Scorsese sells out by directing commercials And more movie questionsQuestion Ive heard that Martin Scorsese is doing some kind of liquor commercial overseas but I cant believe it I never thought he would sell out that way or that he needed money so badly Is it true Barbara FlickChick It is true but fortunately Martin Scorseses foray into advertising is nothing like the sorry spectacle of Orson Welles shilling for the wines of Paul Masson Freixenet the Spanish maker of sparkling wines commissioned Scorsese to make a short film that subtly plugged their Carta Nevada Reserva The result the nineminute Key to Reserva part mockumentary and part stunning homage to Alfred Hitchcock It opens with Scorsese whos well known for his work in film preservation explaining to a documentary filmmaker that hes discovered three and a half pages of the script for an unmade Hitchcock thriller Preserving a film that was made is one thingread more