Gilda Gray

The Great Ziegfeld -- Flo Ziegfeld's midway attraction isn't drawing flies. 'How's business, Ziggy?' a rival taunts.

Flo Ziegfeld's midway attraction isn't drawing flies. "How's business, Ziggy?" a rival taunts. This winner of three Academy Awards including Best Picture provides the career-chronicling answer. Florenz Ziegfeld Jr.'s business was good (with Broadway's legendary Follies and more), bad (including times the showman could scarcely rub two nickels together) and rarely lacking optimistic excess.

Flo Ziegfeld's midway attraction isn't drawing flies. "How's business, Ziggy?" a rival taunts. This winner of three Academy Awards including Best Picture provides the career-chronicling answer. Florenz Ziegfeld Jr.'s business was good (with Broadway's legendary Follies and more), bad (including times the showman could scarcely rub two nickels together) and rarely lacking optimistic excess.

This biography follows the ups and downs of Florenz Ziegfeld, famed producer of extravagant stage revues.