John Kerry and George Bush courtesy NBC
Who ever thought the presidential primary debates would be one of the biggest TV attractions of the year? Cable news channels have reaped record ratings and even the broadcast networks have been vying for the events because of viewer interest. It should only grow more intense when the two nominees meet in the fall. The debates are already scheduled for Sept. 26, Oct. 7 and Oct. 15. But getting the candidates to participate has never been easy according to a new book Inside the Presidential Debates ( shop Amazon.com) by Craig L. Lamay and Newton N. Minow, a former FCC commissioner and vice chairman of the Commission on Presidential Debates, which has organized the face-offs in every election year since 1976. The Biz talked to the authors about what makes the debates so great.
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