Ellen Byron

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Rita Rocks: Killer Queen Trailer
01:00 — Rita volunteers for a fundraising event at Shannon’s school and goes head to head with Jennifer (Melissa Peterman), another overachieving mother. Jenn (more…)
Stores Slow Down Shopping Experience to Boost Sa
Some retailers are trying to slow down the process of shopping to make it more € experiential' to customers. WSJ's Ellen Byron explains on Lunch (more…)
The Force Is Strong WIth 'Star Wars' Movie Merchandise
Star Wars merchandise, including for characters Kylo Ren, left and Captain Phasma, right, is expected to be the 'it' toy of the holiday season. WSJ &# (more…)
Cleaning Takes On a New Scent
The life cycle of fragrances is undergoing a big change as scents can move from luxury down the food chain to cleaning products quickly now. As a resu (more…)


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