Game 6 of the National Basketball Association finals emerged as a slam-dunk winner in the ratings, averaging 21.07 million viewers on ABC, according to preliminary Nielsen figures.
read more
Game 4 of the National Basketball Association finals attracted 13.30 million fans in the last two hours of prime time Tuesday, helping ABC easily win the night, according to preliminary Nielsen figures.
It also scored a 5.5 rating among 18-to-49-year-olds — an increase of 17 percent against last year's Game 4 overnight numbers.
read more
What did it take to convince 10-time NBA All-Star Dirk Nowitzki to lend his voice to an upcoming episode of The Cleveland Show?
Just a little help from fellow NBA players, including Steve Nash, Kevin Garnett, Shaquille O'Neal, Lebron James and Dwyane Wade.
Watch full episodes of The Cleveland Show
"They said, 'Well everybody...
read more
LeBron James loves Cleveland! Sorry, Cavaliers fans, not your Cleveland. The basketball superstar and six fellow NBA All-Stars make a fast break to Cleveland Brown's hometown of Stoolbend, Virginia, on Fox's The Cleveland Show on February 13. "Cleveland and Donna go to L.A. to see the NBA All-Star Game," says executive producer Mike Henry (who voices Cleveland). "Cleveland gets appropriately drunk and starts heckling the players, and they get their feelings hurt. They all come together and vow to go to Virginia and track Cleveland down and set him straight."
read more
The NBA will unveil a new on-air promotional campaign this weekend during playoff games. Dubbed “Unbelievable,” the series of spots features magician David Blaine humorously attempting to debunk the mind-boggling abilities of NBA stars. First up, starting Saturday, are spots with LeBron James of the Cleveland Cavaliers and Yao Ming of the Houston Rockets which offer “explanations” for their skills at slam-dunking and shot-blocking, respectively.Coming next week are promos highlighting two-time league MVP Steve Nash (Phoenix Suns), Ben Gordon (Chicago Bulls), and Baron Davis, whose heroics just led the Golden State Warriors to a major first-round upset of the top-seeded Dallas Mavericks. Somewhere, an ad with Dirk Nowitzki must be collecting dust.
read more