CW Entertainment President Dawn Ostroff is expected to step down at the end of the current TV season, Deadline reports.
According to the site, Ostroff plans to leave at the end of her contract in June in order to...
The CW announced plans to add more commercials to the episodes of its shows that are streamed online — and unlike on your DVR, you won't be able to fast-forward through any of them.
Dawn Ostroff, the network's entertainment president, likened the plan to the amount of commercials that currently air on television and called it "a blueprint for the industry." She added that testing by the network revealed that viewers are willing to watch more commercial content online than they are currently watching.
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Other highlights from Ostroff's executive session:
Alex O'Loughlin fans got a bloody good summer treat when the CW acquired all 16 episodes of Moonlight, the Aussie actor's short-lived but beloved vampire detective show. "We get letters and e-mails about Moonlight all the time," says CW entertainment chief Dawn Ostroff. "And so we thought it would be interesting if we aired it following The Vampire Diaries."
Moonlight (Thursdays at 9/8c, The CW) follows the perpetually 30-year-old private investigator Mick St. John (O'Loughlin), his hedonistic buddy Josef (Jason Dohring) and Beth Turner (Sophia Myles), a young reporter whose chemistry with Mick threatens her relationship with her human fiancé. Around to cause trouble...